We are proud to unveil our brand refresh, a strategic move that will solidify our market position while showcasing our adaptability, resilience, and forward-thinking mindset. It is a reminder that true success is defined not only by past achievements but also by the willingness to reinvent, reimagine, and reinvest in the future.
The primary goal of this refresh is to ensure that our brand remains recognisable and respected in the industry while also reflecting our values. The new Lincom Group logo symbolises growth, innovation, and trust. The sleek, contemporary design and bold colours reflect our determination and confidence.
Renata Hjelmstrom, our Group Marketing Manager, said: “What works about this refresh is that the new logo reflects the company’s roots, and it reminds customers that our brand has a ‘history’. We are not merely chasing short-term trends but embracing our heritage while adapting to the changing times.”
We will gradually roll out the new logo starting in February 2024. This phased approach will allow us to ensure a seamless transition and allow our customers and suppliers to familiarise themselves with our refreshed brand identity.
We anticipate exciting developments on the horizon. Keep an eye out for what’s coming next.