The Lincom Group, a family-owned Australian business, has been providing customers in the Oceania region with screening, crushing and bulk handling equipment for decades.
The Queensland-based business has operations throughout Australia, Papua New Guinea, and the Pacific Islands, where it has been able to build strong relationship with local industry.
However, the company has recently changed its strategy and is now looking to expand its local focus. As part of this move, the Lincom Group has sold its New Zealand business to the Stevens Group and plans to invest heavily into its Australian operations.
And Western Australia is a key part of this plan. To improve its support and to simplify its regional transactions, the Lincom Group has created a new entity, Lincom WA Pty Ltd.
Stephen Watterson, Lincom Group chief executive officer, said the new strategy builds on the company’s initial investment and transforms its operations.
“While initial efforts will be focused on expanding our current team and stocking up inventory, we look forward to successfully developing Lincom WA,” he told ABHR.
Mark Crestani was appointed to lead the WA Team. He has worked for the Lincom Group for more than 12 years, initially as a parts interpreter, then as Queensland store manager, before moving to his current role of group parts manager.
As general manager for Lincom WA, Crestani will aim to leverage the existing traction in the region to profoundly grow the business and brand. He told ABHR he is excited to hit the ground running to execute the planned growth roadmap.
“The new business model provides us with more focus on WA customers and helps us align with the local market,” he said. “Traditionally, the WA area was supported from the east coast, so the restructuring will mean it is easier to provide local support.
“We are investing heavily into the region and are already bringing new and existing machinery that will match the market demand.”
The Lincom Group provides equipment for several industries, including quarrying, mining, recycling, and forestry. Due to the scale of these industries, heavier duty machinery is a major selling point.
Minimising downtime is also key for the company’s WA customers, which is why Lincom WA operates a one-stop shop at its Henderson facility.
Crestani said the branch has a fully equipped workshop that caters for machine rebuilds and repairs.
“We handle sales, hire, spare parts and service all under the one roof,” he said. “With the restructuring, we are looking to make the best use of the facility and grow its potential significantly.”
Lincom values the local knowledge it has cultivated in its WA team, which has proven to be extremely valuable in developing its strategy. Local service expertise was identified as a critical factor to support Lincom’s customers in different industries, whether they are large contractors or small businesses.
Crestani said Lincom’s team members are its most valuable asset, and that the business plans to increase its capacity through hiring even more local talent. He is also looking forward to joining the Perth community.
“It’s an exciting time,” he said. “I love the culture and the feel of WA, so on a personal level I’m thrilled to be part of the community.”
This article appears in the January issue of the Quarry magazine.